← All Work
Local SEO Case Study

The Club Mumbai: 428% traffic growth in 8 months.

A premium Mumbai lifestyle club went from invisible in local search to dominating 15+ high-intent queries across the city.

HospitalityLocal SEOMumbai
428%
Overall traffic growth
508%
Organic growth 684 to 4,157/mo
15+
Keywords in top 5
#2
Squash courts up from #8
The Brief

The challenge.

The Club had a premium product and zero organic visibility. Monthly visits were just 1,133, with organic accounting for 684. They were ranked beyond position 30 for every high-intent Mumbai search that could drive memberships.

What Worked

Key highlights.

📍
Local SEO foundation

Google Business Profile, local citations, NAP consistency, and venue schema built properly from scratch.

📄
Facility-level pages

Each facility treated as its own SEO entity: spa, gym, pool, squash, tennis, restaurant. Every page optimised for the exact search a Mumbai resident would type.

📊
Monthly sprint reporting

28 keywords tracked from baseline each month. Underperforming pages identified and adjusted every cycle.

“Within a few months we were ranking for terms we had never appeared on before. Membership enquiry traffic grew significantly.”
Management Team, The Club Mumbai
Results

What we delivered.

Total traffic grew 428% over the engagement, from 1,133 to nearly 6,000 monthly visits

Organic traffic grew 508%, from 684 to 4,157 sessions per month

15+ keywords moved into top 5 for Mumbai lifestyle and wellness searches

Mobile organic traffic grew 433%, driven by local intent queries

Services
Local SEOGoogle Business ProfileOn-Page OptimisationSchema MarkupBacklink Building

Want to dominate local search?

Tell us your location and your target searches. We will build the rankings.

Get a Proposal All Work