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Performance Marketing Case Study

Maaya Fine Jewels: 10.34% CTR on diamond keywords.

A premium New Jersey jewellery brand running Google, Meta, and email as one coherent buyer journey, consistently above 95% budget utilisation.

Fine JewelleryGoogle + Meta + EmailNew Jersey, USA
10.34%
CTR on diamond ring highest intent
6.01%
CTR in New Jersey top market
95%+
Avg budget utilisation
3
Channels managed
The Brief

The challenge.

Maaya Fine Jewels competes in one of the most expensive jewellery markets in the US. High CPCs, premium buyer expectations, and a $2,000 monthly budget required precision every channel had to pull its weight.

What Worked

Key highlights.

🔍
Local intent Google strategy

Targeted 'indian jewelry store near me' and diamond-specific terms for NJ and NY metro buyers, where South Asian diaspora and premium demand is highest.

📱
Full-funnel Meta approach

TOFU awareness, MOFU engagement, and BOFU retargeting running simultaneously warming audiences before asking for the visit.

✉️
Email at buying moments

Campaigns deployed around key seasonal opportunities and collection launches, timed to when buyers are most likely to act.

“NPR Design understood that our buyers need to see us multiple times before walking into the store. The combination of Google, Meta, and email created that consistency.”
Owner, Maaya Fine Jewels
Results

What we delivered.

✓

The 'diamond ring' keyword consistently achieved 10.34% CTR the top performer in the account

✓

New Jersey delivered the highest CTR of all US states targeted at 6.01%

✓

Budget consistently above 95% utilisation with minimal waste month-on-month

✓

Three-channel execution ensuring buyers encounter the brand across search, social, and email

Services
Google Search AdsMeta Ads (Full Funnel)Email MarketingRetargetingGeographic Targeting

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