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SEO + Performance Case Study

Lumina Display Systems: rankings + conversations.

A B2B LED display brand ranking for high-intent keywords on Google and generating direct WhatsApp enquiries from commercial buyers across Maharashtra.

B2B LED DisplaysSEO + PerformanceMaharashtra, India
#1
LED display keywords top organic
64
WhatsApp enquiries/mo
₹15.99
Avg CPC on Google Ads
1,000+
Leads in 12 months
The Brief

The challenge.

Lumina needed to reach procurement managers and commercial buyers across Maharashtra through two channels: organic search for visibility, and paid ads for direct conversations. B2B buyers in India don't fill forms they send messages. The SEO and performance strategy had to work together.

What Worked

Key highlights.

🔍
SEO: niche keyword dominance

Targeted commercial LED search terms 'led wall panel', 'led screen', 'led signage display' and built rankings that bring in B2B buyers with active intent.

💬
Paid: multi-format lead capture

WhatsApp campaigns for direct conversations, Meta Lead Forms for volume, and website landing pages for organic conversions. Combined: 1,000+ leads in 12 months.

📍
Maharashtra city precision

Concentrated SEO content and paid spend on Mumbai, Pune, Nagpur, and Kolhapur the highest-density commercial display markets in the region.

“The WhatsApp campaign strategy was exactly right for our industry. We got direct conversations with serious buyers, not form submissions from people just browsing.”
Sales Team, Lumina Display Systems
Search Performance

Ranking where it matters.

led screenTop Organic
led wall panelHighest CTR
led signage displayCommercial Intent
led screen pricePurchase Intent
digital boardBroad Reach
Results

What we delivered.

✓

Top organic rankings for core B2B LED display keywords in Maharashtra

✓

1,000+ leads generated in 12 months across website enquiry forms and Meta Lead Forms

✓

64 direct WhatsApp enquiries per month from commercial buyers

✓

Google Ads average CPC of ₹15.99, well below category benchmarks

✓

Meta campaign CTR of 2.61% on the top cabinet campaign

Services
SEOGoogle Search AdsMeta Ads (WhatsApp)Keyword StrategyLocal SEOGeographic Targeting

SEO and ads, working together.

Tell us your product, market, and objectives. We will build both channels.

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