Three-channel performance marketing for a global financial education brand, generating CXO-level course leads from CFOs, Finance Directors, and senior executives at India's top companies.
CIMA Global offers globally recognised finance qualifications targeting senior executives in India. The challenge was reaching CFOs, Finance Directors, and C-Suite decision-makers at top companies an audience that is expensive to reach, does not respond to broad targeting, and requires precise channel strategy and creative relevance to convert.
InMail campaigns and designation-specific targeting consistently produced the highest-quality leads CFOs and Finance Directors from named enterprise accounts.
'cima' and 'cima qualification' keywords delivered 12.45% CTR, capturing professionals actively researching the qualification.
RTG campaigns engaged previous website visitors and video viewers, generating additional leads at a significantly lower CPL than top-of-funnel.
Leads include CFOs, Finance Directors, Heads of Finance, Financial Controllers, and VPs of Finance from MNC and Indian banking institutions.
1,700+ qualified leads per year across LinkedIn, Google, and Meta
900+ C-Suite leads per year from LinkedIn designation targeting
12.45% CTR on the ‘cima’ keyword via Google Search
CFO and Finance Director leads from ICICI, HDFC, HSBC, EY and more