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Performance Marketing Case Study

Cambridge Garments: 480 purchases a year at 3.85x ROAS.

A D2C menswear brand scaling Meta Ads to drive consistent shirt sales 53.8 lakh annual impressions and an average CPC of ₹1.74 across all campaigns.

D2C MenswearMeta AdsIndia
480
Annual purchases ~40/month
3.85x
ROAS revenue per rupee
53.8L
Annual impressions
₹1.74
Avg CPC across campaigns
The Brief

The challenge.

Cambridge Garments is a D2C menswear brand selling shirts online across India. The challenge was building a Meta Ads funnel that drives consistent purchases at a positive ROAS with limited product photography and a website still being optimised for conversion.

What Worked

Key highlights.

🎯
Product-specific campaigns

Separated shirt campaigns by sleeve type and audience, keeping messaging precise and attribution clean across product lines.

🎬
Influencer video creative

Integrated influencer video content into Meta ads to drive reach and social proof alongside direct product campaigns.

📊
Boost-post hybrid strategy

Used branded boost posts alongside conversion campaigns to build awareness and warm audiences simultaneously.

“NPR Design helped us get real purchases from Meta Ads consistently. The cost per purchase came down and we started seeing which shirts people actually want to buy.”
Founder, Cambridge Garments
Annual Funnel

12-month average.

53,77,836
Annual impressions
31,50,732
Unique accounts reached
1,308
Annual add to cart
1,020
Checkouts initiated
480
Annual purchases
Results

What we delivered.

✓

480 purchases per year at an average cost per purchase of ₹441

✓

3.85x ROAS sustained across all Meta campaigns

✓

Average CPC of ₹1.74, driven by influencer and boost-post content

✓

53.8 lakh annual impressions reaching 31.5 lakh unique accounts

Services
Meta AdsD2C PerformanceInfluencer CreativeConversion OptimisationAudience Strategy

Scale your D2C brand with paid ads.

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