Social media management & Content marketing
Certificate course

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SOCIAL MEDIA MANAGEMENT & CONTENT MARKETING
CERTIFICATE COURSE

5 WEEKS

10 SESSIONS

Rs. 14,000

What?

Social media.

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

Social media has become a platform that is readily available to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.

Why Social media?

  • Increased sales
  • Cost nothing
  • Damage Control
  • Spy on Competition
  • People want to listen
  • Connect with your target market demographic
  • Reach new customers
  • Tell your story

Who can do this course?

  • Entrepreneurs
  • Fresh graduates
  • Industry professionals
  • Career evolvers
  • Digital marketers
  • Digital sellers
  • Marketing & Sales Professionals
  • Digital marketing and sales teams in global corporations
  • Senior management in global corporations

Why do this course?

  • Understand the social media foundations
  • Be able to audit your organisation fully
  • Plan goals and create a vision
  • Build a social media strategy
  • Engaging exercises and content
  • Understand the basics of multiple social media platforms
  • Use advanced features of the most popular social networks including Advertising
  • Understand the broad scope of social media
  • Understand social media automation
  • Use social media, not just for marketing, but for customer services & PR
  • Learn the fundamentals of content marketing and blogging
  • Learn from agency certified case studies.

Modules

Module 1

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Introduction

  • What is Social Media?
  • History of Social Media
  • The scope of Social Media in your business.
  • Types of Social Media
  • Laws of Social Media Marketing

Module 2

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Getting started

  • Social media journey
  • Social media strategy: Vision, Goals & Objectives
  • Choosing the right social media channel

Module 3

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Hello Facebook

  • Facebook pages
  • Facebook groups
  • Facebook advertising & lead forms
  • Learn Facebook post design on Canva

Module 4

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Twitter 

  • Twitter profile
  • Twitter anatomy, content and search
  • Twitter advertising
  • Learn Twitter design on Canva

Module 5

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Instagram

    • Instagram profile
    • Instagram and its power of visual content marketing
    • Instagram Advertising
    • Connecting with influencers on Twitter and Instagram
    • Learn Instagram post design on Canva

Module 6

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LinkedIn

  • LinkedIn profile, pages & jobs
  • LinkedIn anatomy
  • The power of LinkedIn content and groups

Module 7

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Pinterest & Youtube

  • Pinterest anatomy
  • Types of pins
  • The power of pinning
  • Visual content marketing via Pinterest
  • Learn Pinterest post design on Canva 
  • Youtube overview and channel management

Module 8

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Content marketing, planning & automation

  • What is content marketing?
  • The power of content marketing.
  • Content planning and tasks
  • Introduction to blogging
  • Social media automation, monitoring & analytics

Module 9

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Tumblr & WordPress

  • Tumblr profile 101
  • Tumblr content basics
  • WordPress profile 101
  • WordPress content basics
  • Your first blog post

Module 10

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A final round up

  • Case studies
  • Course revision
  • Certification

Batch One

To be announced soon…

Batch Two

To be announced soon…

Trainer

Nitin-Raghani

A BMS graduate from HR College, Nitin P Raghani has been running the agency, NPR Design for eight years. With 125+ successful projects under the agency’s belt, the need to better execute the content marketing process for businesses had been pestering Nitin for a very long time. He believes that content is something the represents the founder and the company and establishes a clear leadership over knowledge leading to a fruitful client-vendor relationship in any business. And, that led him to start educating and training entrepreneurs and marketing enthusiasts the real value of social and digital content.

Nitin is a certified digital marketing and social media content trainer, and his training material comprises of all of his work experience in the form of case studies rather than plain jane theory.

He is also the official social media and digital marketing trainer with The London Institute of Corporate Communication and has trained teams from corporate houses such as NPCI and more.

Nitin has been featured in:-

http://www.socialsamosa.com/2013/08/social-media-agency-feature-npr-design
http://www.siliconindia.com/profiles/Nitin-P-R-6LHTBwWV.html

Enquiry Form





Reviews

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Dr. Satish Gala

I use to consider myself as a social media illiterate & also even was averse to Facebook. I use to consider it as a waste of time & never knew that it can be of so much use professionally. But always wanted to learn more about it. I joined Nitin's social media management training course. Nitin took each platform in detail & simplified things very well. he advised each of us about which platform is most suitable for us according to our professions. Nitin took great pains with patience to teach us in-depth about social media. He is calm cool & very sincere in his communication & teaching. I would advise everyone to do this course & enhance your social media skills to make it most advantageous for your profession.

Consulting Homoeopathic Physician
Nimish

Nimish Mayekar

The course conducted by Nitin from NPR design gives a very good insight into the world of social media marketing plus you get absolute clarity on which media suits the best for your business promotion. Thank you Nitin for this wonderful course.

Gennext wealth advisors
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Nitiya Sapru

The course was comprehensive covering most of the social media platforms. Nitin explained each platform in detail and highlighting how it can be useful for various professions / product. He is knowledgeable, confident and very passionate about social media. An extremely patient and approachable person - he made sure we completed all the platforms even if the classes got extended, as sometimes we took extra time to understand some platforms in detail. A course worth doing to enhance your social media skills and the applications of each and meet an honest soul - Nitin :)

Freelance research analyst
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Khushboo Vaghani

The social media training conducted by Npr training institute the course content was touched various the social media platforms. Each concept was explained Indepth in theory as well a practically .Nitin has been a very patient teacher and providing individual attention to each person .Would just say all his experience packed in a 6 week training program. It has been an amazing learning experience.

Founder of Tincture